

1 program for an unprecedented eight consecutive years. “Sunday Night Football” has been primetime television's No. “CELEBRATING SUNDAY NIGHT” Pepsi x NBC Sunday Night Football Partnership: For the second year, Pepsi is partnering with NBC’s “Sunday Night Football,” and will be featured in the show open, starring Carrie Underwood, who welcomes Joan Jett, to perform a new rendition of the original “Waiting All Day for Sunday Night” music.“CELEBRATING THE PEPSI SUPER BOWL HALFTIME SHOW:” Pepsi is celebrating its three-year renewal as sponsor of the Super Bowl Halftime Show and is excited to partner with Roc Nation, Jay-Z and the NFL to create an unforgettable experience for fans around the world.To honor the 6X champions, Pepsi designed a small batch of commemorative Patriots cans, uniquely textured and shaped like a football, which fans on-site will have an opportunity to win.
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“CELEBRATING THE CHAMPS” Kickoff Event and Collectible Can: At the start of the NFL season, Pepsi will celebrate the Super Bowl LIII Champion New England Patriots and their fans with an epic celebration at Gillette Stadium featuring their newest Super Bowl trophy, Patriots Free Safety Devin McCourty and a performance by platinum selling country star Chris Lane.“Pepsi Cause for Celebration” will support the NFL’s Huddle for 100 initiative, a season-long campaign that encourages 1 million fans around the nation to give 100 minutes back to their communities during the celebration of the NFL’s 100th season. Fans should also follow Pepsi’s and United Way’s social media channels to find out more on how they can participate in their local community. Fans will also have the opportunity to get involved in the initiative throughout the season, by visiting: /pepsi. “PEPSI CAUSE FOR CELEBRATION” Program with United Way Worldwide: Pepsi will expand upon its efforts with the NFL and United Way this season to launch “Pepsi Cause for Celebration” - for every touchdown scored from Kickoff to Thanksgiving, Pepsi will donate 100 meals to that team’s local United Way.Pepsi will unveil a second iteration of the commercial later this month. The spots feature a range of epic touchdown and fan celebrations overlaid with dynamic animation elements.
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